Do not create ads that look like ads. Be useful. Be a friend. Don't be a hard seller!



Не е важно това, което знаеш, а това, което правиш – последователно!


Какво ти губи времето? Хейтът и времето, което губим с други хора - това не носи нищо!



You want your people to fail early, fast and cheap. Create that environment. Do not dominate the space. Do not be a tyrant.


The diminisher suffocates his people. Be a Liberator. People’s bet thinking must be given voluntarily. Create an environment where that is desired.


Be a good leader. Talk less. Listen more. Make a space for mistakes. What was the screw up of the week. Have a good laugh and then move on.


Good leaders don’t tell people how to think. They tell them what to think about. Demand best work. Protect the standard. They give their people permission to think and then demand their best work.


Protect the standard. They give their people permission to think and then demand their best work.




What are you good at? Focus on that!

What are you not good at? Fix the weaker points , make it acceptable and make what you are BEST AT your SUPERPOWER!!!


Fix your weaknesses and focus on your STRENGTHS!



Be a Genius Maker. Good Leaders Make All Around Them Smarter! Deliver Results and Make People around them Stronger! Cooperation is the way to go. Multipliers is the only way.

Success requires intense concentration. Some leaders make us better and stronger.

Make everyone around you feel smarter. The Best Leader is The Genius Maker, not The Genius.

Boost The Collective IQ!

Grow Your Strengths!

Let People Around You Do The Talk!

Everyone’s Opinion Matters.

Multipliers get 2xthe talent  of their people. People care.

Higher growth better utilizing the resources that we’ve got.

How can I achieve more with less? How can I make 80 people work like 500?

In what way are these people smart?

Your job is to bring the right people together.

Attract and optimize talent. Don’t be an empire builder. Be a talent magnet – increase everyone’s talents!

I am not the decision maker. I am the debate maker.

The multiplier is a liberator. He believes that people are smart and they will figure it out.

Share the success with your people.

Leadership which is based on the leader’s intelligence is wrong. It’s the people that are the important ones.

Imagine if you become creator of multipliers.

People are looking for a talent magnet because they want to grow.

How can I help my people be better? What would stretch your skills? What is getting on your way?

Webselo – a place to grow, for both clients and team members.

If the person is individualistic – he won’t fit our culture. What a great way to hire people.

What is your natural genius? What are you naturally good at? What are you doing best and effortlessly?






A players attract other A players.
Your first 50 employees are the most important and the hardest!
Get the Best Talent in the industry, but do not stay behind a primadona. Don’t keep a single employee if he does not stand behind the company culture.

Leaders know who the blockers are. Don’t wait too much time before removing the blockers. Share with the team the reason for firing the blockers.”
Don’t ask “-Is this person smart?” Ask instead: “In what way is this person smart?”

look for talent everywhere.

The leader’s job is to put other people on stage.

Leaders believe in their people!

The Best Managers ask: What can I do for you?

“He is hard on issues and soft on people.”


I give you space, you give me your best work. They generate pressure but don’t generate stress.

Be a Liberator. In return expect extraordinary results.


Defend the standard.
Is this your best report?
Are you sure this is your best report?
Okay, this time I will read your report.

Give people permission to make mistakes and an obligation to learn from them.




Отнасяме се към работата си като хирурзи. Когато правим едно нещо, правим едно нещо, и го правим много добре. Нищо друго няма значение!


Perfect your craft every single day.





The working title of the ego is “I’ll never be enough”… This is the voice of the Ego… And if you listen to it, there will always be someone who is doing better than you… No matter what you gain – ego will not let you rest. It will tell you that you can not stop until you’ve left an indelible mark on the Earth, until you’ve achieved immortality. How tricky is this ego that it would tempt us with the promise of something we already possess…


I just want you to relax… relax and dream up a good life…


You only have two choices – love or fear. Choose love and don’t ever let fear turn you against your playful heart.



Животът е като колело – ако караш трудно, значи вървиш напред!


Work on your desk and get clients by references of your good work. These are the BEST clients of all!


Ставай рано в 5АМ. Бъди дисциплиниран! Бъди фокусиран!

Until my one thing is done everything else is a distraction.


Enjoy the journey. Take pride in your little accomplishments!

Primary rely on yourself! And `I will learn the necessary skills! I've got to be the final backstop! I can fil lthe gap. I can do the job


Attitude is everything - so pick a good one.


Habits rule the unreflecting heard


If you want to have success in life – you must have laser focus!


Stay low. Stay humble.

Beware of this illness called more.

What you think about is what expands


Много хора са фалирали, опитвайки се да изглеждат големи в очите на другите.


You become what you think about - whether you want it or not…


Аз съм дисциплиниран! Лягам рано до 10 pm, ставам в  5 am и следвам графика си. Работя по фиксирано работно време, за да постигаме резултати!


I am vitally interested in the success of our customers.


Your career depends on what you do with what you know, not only with what you know.


A champion does not tell people if he can ask them. If I say it - they doubt it. If they say it - it's true.
A professional makes the decisions because he is the professional.
A Champion does not answer an objection. He asks questions and the prospect answers the objection himself. Qualification of the client is important. Is the client the decision maker?
Ask them question with two options. Each of these options should confirm they're going ahead. Don't ask them a question that they can simply answer with NO.
Answer a question with a question to keep control and go ahead.
People buy emotionally. Then they defend the sale logically.
What triggers the sale? Emotions. Emotions can trigger a sale. Emotions can also destroy a sale.
Sales person must eliminate fear.

Don't mention the down payment. Call it the initial investment.
Don't say the cost/price - call it the monthly investment.
Don't call it contract. Call it agreement/paper work.

Don't say sign. Say confirm or endorse.
Don't say deal.


Don't say deal/offer. Say opportunity. We have an opportunity for you, folks!
Involve the senses of the prospect!

Do what you fear most and you control the fear!

I never see a failure as failure, but only as learning experience.

Don't hide at home. Be careful about your danger zone.

Increase your percentage of closing sales.

Сещате ли се за някой Ваш познат, на когото можем да помогнем?
Ask it at the completion of the sale.


Are you lazy?

Call back immediately.

Keep your promises.

Handle problems immediately.

Keep in touch periodically.

Champion follows up and gives a good service.

Pick on the 3rd call. Answer with excitement and enthusiasm. Answer with a smile.

Put them on hold. No longer than 17 seconds on hold. Thank them for waiting. My name is… Ask them what their name is. Ask a question with a question.

Make detailed appointment. A champion re-confirms everything.

Ask person’s name. Present yourself and the company you represent.

Always be curtious, you’re presenting the company after all.


If it is good for the buyer and it is good for the seller, you must sell it.


Write the people names and the name of the one who makes the decision.


Smile. Look in person’s eyes. The main goal is for person to like you and trust you.


Say thank you often to a client.


How to qualify?

What do they have now?

What do they like about it.

What would you like to improve?

Who other than yourself will make the final decision?


Target: 200k.

Mr. Johnson, most companies interested in acquiring [product] are prepared to invest 220 000 dollars. We have the fortunate few that can invest between 250-300 000 dollars. Then we have those on fixed budget.

Which one of these firms are you?


Champions use visual aids.


Ask people permission to do stuff and involve them in helping you.


If there is an interruptions – make a review of what you discussed and highlight the points that you agreed on.


Objections are the step to the sale. Every step is an objection. Step on the objections and become a champion! You have to LOVE objections.

Objection = is… your client begging you to tell more. Minor objections are defend mechanism.

If there is not condition and they don't buy - it's your fault!

We help people benefit and grow!

A champion believes in two don’t's and one DO! Do not EVER ARGUE! Don't fight their emotion. If you make them wrong - you are fighting their emotions.

Do lead them to answer their own objections.

Ask an involvement question to their objection. Hear him out. Let him hear the entire objection.

Accept the client objection.

Question the objection. He has to tell you the objection. He has to tell you more. Answer it.



A champion is closing at all times.
You have to be ready of closing at any time, any place.
Test closes are questions when answered show high interest.
You must close with empathy.
You close when they're ready, everywhere!
You have to see the product or service from your client's eyes.
Make yourself do what you fear most - and you control the fear!
Ask for an authority review.
After every sale record everything - looking up for a similar situation.
Reduction to the ridiculous.
Never go for additional sales unless you have completely finished the original sale.
All good companies are as good as their sales people are!
Getting late is a mental habit.
Invite successful people to lunch.
I must do the most productive thing at every given moment!
A goal must be better than your best bit believable. Slice big goal into few small and concrete goals.
You can get everything you want if you help just enough people have what they want.
Selling is a transfer of feelings.
Get on a regular schedule every single day!
Listen carefully to what prospect says.
We don't buy what the product is. We buy what the product does for us.
What people want from the product to do for them? Begin with need analysis.

Mr Prospect, do you see how this product saves you money? Are you interested in saving money? If you are interested,when do you think what would be the best time to start?



Петър, мога ли да Ви задам въпрос? Петър, отлагането на проекта приближава ли Ви, или Ви отдалечава от целта Ви да (целта му)?

Have your prospect's best interest in your mind.

Keep it simple, salesman.
Summary Close - Summarise the most important things to the client.

Go from customer service to customer satisfaction.

Do you know the value of measuring everything?

Брой запитвания за седмицата.
Брой запитвания за месеца. 
Брой потвърдени запитвания за седмицата. 
Брой потвърдени запитвания за месеца.
Процент запитвания за седмицата/месеца.

Delegate non-sales activities.
Get your attitude right.

The Alarm clock is an opportunity clock!
If you are into something, get into it. Get all in.


You don’t wanna take me to dinner?

You are losing the money for not having the machine.

You + God = Enough.

You do not persuade by telling. You persuade by asking.

Try to increase the scalability of trust. Be known as the number one organisation on your field that builds trust. Build relationship on trust.

What is the cost of doing nothing? Don't sell people what they need. Sale people what they want. 

Increase the value of what you are offering.



Аз съм последователен и никога не се отказвам по средата на пътя.




You earn an income in direct proportion to your skills!


Champions do what they fear MOST!


Парите са време, но и времето е пари!


The weak compete. The strong DOMINATE!


Първият тест на дисциплината започва с будилника. Будилникът задава тон на деня.


Maintain discipline at every level! Be an exceptional. Discipline is paramount to your WIN! Discipline allows us to be creative. Discipline is the pathway to freedom.


A leader does not seek recognition himself – he is confident enough to let others outshine him.


A leader must control his or her emotions but should not act robotic. People don’t follow robots. Leader must never be reckless. A leader must be strong and have physical and mental power. Leader must admit mistakes and failures. A leader must know their people – no one member of the team must not forget who is in charge!


No single employee is more important than the mission.


Make it simple. Complexity brings chaos.


Focus on the highest priority task! Then on the next highest priority and so on.


Prioritise those areas where standards can’t be denied.



Money is only an idea!


Be in control. Spend less than you earn.
The system will not look after you. It’s not designed to do that. They are just worried about their own positions.


Получаваме каквото даваме  Давай усмивки, получи усмивки 


If you are negative – you will attract negative energy.


If you are positive – you will attract positive energy.


Не бягай от една слабост към друга. Нека твоята слабост стане твоя сила. Работи върху своите слабости!


Discipline equals freedom.


Don’t be seen as a leader which has been hold as a hostage of your stuff. The sooner you cut them off, the less damage they will do.


Every day Great designers – design, Great programmers – program, Great writers – Write! Great Marketers – Market!


Teams must be broken into teams of 4-6 people with a SINGLE powerful leader.

What to do and WHY are they doing it?

Do not let people operate on their OWN program - that products chaos.

People must know what are they expected to do!

The effectiveness of decentralized command - this is a key component to victory.

4-6 Teams with a LEADER.





Relax. Look around. Make a call.


Prioritize and execute.


Be as specific and clear as possible. Evaluate the highest priority problem.


Working too many tasks at once – it never works. Don’t try to do too many things at once – you won’t be successful. Don’t spread yourself too thin.


Simplify as much as possible - it's crucial for success!


If there are not consequences – the bad behavior becomes the default one. Leaders must enforce standards!

Good leader must be never satisfied. There are not bad teams – only bad leaders! Preach the principles of extreme ownership! Good Leaders don’t make excuses – they find a way to do it, and they do it!

If you’re not winning, you are not making the right decisions.


Are you using the 10 000 dollars time management system or 100 000 dollars time management system, or 1 000 000 dollars time management system?


Time block your ONE thing!


Extraordinary results require you to go small.


Focusing is about saying no. The more things you do the less successful you are.


Personal management of energy is a silent thief of productivity.


Surround yourself only with people who lift you higher.


The Sun rays do not burn until brought to a focus!


What is your ONE priority? You can have only ONE priority, one PRIOR thing, not priorities!


Be a maker in the morning and a manager in the afternoon.




If you try to do everything, you will get nothing done. If you try to do ONE thing, the right ONE thing, you can get everything you ever wanted. The ONE thing is real. If you put it to work, it will work.


Spend your time with high achievers!


The life does not simplify itself.


Until my ONE thing is done, everything else is a distraction.


The art of being wise is the art of knowing what to overlook.


When you are saying YES to something, you are saying NO to everything else.


You can’t do both – it’s ONE or the OTHER!


You will be known for your ONE thing.


Your environment must support your goals.



If disproportional results come from ONE activity, you MUST give this activity disproportional TIME.


People decide their habits.

And their habits decide their future.

Great businesses are built one productive worker at a time.


Choose what matters most and focus on it over and over again.


Define the Vital few from the trivial many.


Put your all eggs into ONE basket!


To do two things at once is to do neither.

Multitasking is a lie. You can’t do two things at once.


We need to direct and manage our life.


Success is doing the right thing – not doing everything right.


You are allowed to pick ONE thing and ONE only!


Magic happens at the extremes, not at the middle.


Until my one thing is done, everything else is a distraction.


What is the ONE thing that by doing it everything else would be easy or unnecessary?


Big success comes whenever we do few things BIG. Do fewer things with BIG effect.


Be an essentialist leader.

Be ridiculously selective when hiring people.

Clarity equals success.

Don’t force something that isn’t a right fit. Stop investing into the non-essential.


Essentialist means making things better makes life better. Non-essentialist thinks the opposite.


Decision means to cut. Every cut produces joy.


Boundaries protect our time.


Essentialist makes execution almost effortless.


Essentialist produces more by removing more. Non Essentialist does more but produces less.


Fewer things done better.


Go Small on ONE thing to receive extraordinary effect.


Less but better!


Live a simple lifestyle.


Losing means you lost focus.


Many things can be important. But only one thing is the most important.


One Passion. One Skill. You must be single minded.


One Product or One Service that brings the most results.


Routine of an intelligent man is a sign of ambition.


Simplicity is extremely important for happiness.


Stick to one thing until you get there.


Stop making casual commitments.


To attain knowledge – add things every day. To attain wisdom – substract things daily.


We can’t concentrate at two things at a time. We can’t multi-focus.


What is your number one priority.


Who is the slowest hiker? Remove it from your group!




Focus on the trade off.


We need to say “No” quickly and “Yes” slowly.




Are you addicted to technology?


I don’t work for money. Money work for me.


Богатите купуват активи, а бедните – пасиви. Пример за активи – бизнеси, които не изискват Вашето присъствие.


Акции също. Real Estate.


И всичко останало, което генерира пасивно стойност.


People are effective because they say no…


The main thing is to keep the main thing the main thing!


Get a good night sleep. Sleep is for high performers. Sleep is a priority. One more hour of sleep equals several more hours of much better productivity. If you sleep less, you will achieve less.


Mastery needs focused and deliberate effort.


Essentialist chooses only the top 10% opportunities!


Will this person be an absolutely natural fit?


Is there ONE thing that you are passionate about and you can be best at, you should be doing just that ONE thing.


Pursuing 5 different majors, each of them equally good, do not equal a degree. 5 different jobs into 5 different industries do not add up into a forward moving career.




Essentialist knows play is essential!


Focus is something we do. We need to have quite time so we can process and reflect. Control your schedule.


Treat the money of your client as your own


Когато влагаш любов и труд, това няма как да не остане възнаградено!


Which problem do I want to solve? What can I give up so I can go BIG on something?
You can do anything but not everything.


Най-доброто предстои!


What problem do I want to solve? Choose ONE thing and BET heavily on it.


Sometimes what you don’t do is just as important as what you do! Let go 7’s and 8’s and go only for the 10’s!

Say NO!

Saying NO to ONE thing enables you to say YES to something else!


Заучена безпомощност… неспособност да взимаме добри решения в своя полза!


Less but better!

Less is more.

Вместо да напредваш в 100 посоки по 1 милиметър, избери една посока и напредвай с гигантски крачки в нея.

Принципът на Есенциализма – “The disciplined pursuit of less but better!”

С екип постигаш повече. Без екип мост таймс люн!


В маркетинга грешки няма – има обратна връзка!

Системата е нещо, което трайно те доближава до твоите цели.


Създавай [работещи] системи, които [изпълняват] целите. Добрите системи постигат целите!

Когато всичко ни тръгне наопаки, каква радост е само да поставим душата си на изпитание, за да проверим дали притежава издръжливост и стойност! Като че ли някакъв враг, невидим, всемогъщ - едни го наричат бог, а други дявол, - връхлита връз нас, за да ни повали, но ние стоим прави. И така всеки път, когато вътрешно сме победители, макар и външно да сме напълно сразени, истинският мъж изпитва неизразима гордост и радост. Външната беда се превръща в най - висше, най - сурово щастие."


Price the Client. Not the job.


Work so hard that people think aliens did it.


Be an oasis in the desert.


Ние сме това, което правим редовно. Изключителността е навик!


Strive for Mastery! Nothing than the fucking Best!


You have to bring your A game EVERY SINGLE DAY! Whatever you can do -someone can do it BETTER!


There's nothing unique about anyone!

What's unique is their passion , their ability to execute, to meet targets and exceed them! Whenever you lose this ability in capitalism – you’re gone!


Simple product. Simple message.


Get your work ethic RIGHT!


Парите са време, но и времето е пари!


Старай се да бъдеш exceptional good в това, което правиш. В този случай професията няма значение. Читави работещи хора се срещат много рядко и борбата за тях е голяма.





Правете трудните неща! Вярвайте, че можете!


Pick ONE guy and listen to him!


Stuff gets better if we work on it and stay focused!


Остани ФОКУСИРАН! Whenever focus goes, energy flows!


В спорта, както и в бизнеса, дисциплината е много важна!


Никога, никога, никога не се предавай!


You will either get what you want or you will be used by others to get what they want!


Quality social connections make us happier and healthier. Good relationships protect our brains.


Не се сбъдват само забравените мечти. Мечтайте, докато сте живи!


Моите мечти са свързани с това да преодолея моите страхове.



Какви са ви целите тази година, този месец, тази седмица, този ден. Грант Кардон си пише целите сутрин и вечер.


Sometimes WIN, Sometimes LEARN!


Влагам ли си цялата енергия и сърце в това, което правя? Това е най-важното! Лошо е да бъдеш посредствен – ни риба, ни рак…


Nothing gets easier, you just get better. At one point you're not starting from scratch anymore, you’re starting with experience. 


Водата дълбае камъка не със сила, а с постоянство.




Маркетингът е процесът по набиране и задържане на клиенти.


  • Follow-up – нещо, което се прави, след като нещо е било измислено. Един мой шеф казваше: “Ако правиш follow-up, значи си герой!”
  • Какъв процент от вашия маркетингов бюджет е предвиден за задържане на клиенти?
  • Планирай приоритета си за седмицата!
  • Мога да ви предложа проста формула за успех – първо всичко да се обмисли открай до край. След това да се изпълни открай докрай.
  • В какво сте по-добри от конкурентите си, и в какво сте по-зле?
  • При срещите с конкурентите – най-важното е да не разкривате всичките си карти.
  • Ако вашият конкурент изпадне в откровение, може да разкаже много интересни неща.
  • Вашият документ е написан с дребен и нечетлив шрифт. Той е в Word, не е форматиран, няма и следа от дизайн, а има и пропуснати запетаи.
  • Договорът на конкурента ви е с едър и удобен за четене шрифт, прекрасен дизайн, направен без нито една грешка.
  • Вашият конкурент: Звън звън. Телефонен секретар! “Добър вечер! За съжаление шефът изгони всички ни от офиса и не можем да отговорим на вашето обаждане. Утре обаче в 8:30 ч. ще бъдем тук Ако ви е спешно, моля запишете номера на мобилния на нашия дежурен мениджър.”
  • Направете така, че да се възхищават на вашата работа. “Когато сравняват, избират нас!”
  • Пишете, както говорите. Много хора не разбират, че начинът, по който пишем и по който говорим – са напълно различни.
  • Attention, Interest, Desire, Action (AIDA).
  • Когато клиентите се смеят, те по-лесно се разделят с парите си. А когато те плачат – значи ги биете… :D



       Нашата философия – работим върху бранда Ви като върху наш собствен.


Такъв човек съм – като обещая нещо, го правя!


You attract what you are.


Do less and accomplish more.


No one knows enough to be a pessimist!

You are the total sum of the choices you make!

Do not give away consultations!



How does god think?

No force.

Everyone is included.

Always giving.


Странно, но когато бързаме сме вързани, а хладно е около нас – защото не сме свързани!


  • You will be known for your One thing.
  • Имам 3 неща да ви науча – простота, търпение и състрадание.
  • The Best Businessman serves the community.
  • The Best Leader serves and listens to the people.


What is our mission?
Who is our customer?
What does our customer value?
What are our results?
What is our plan?


Preserve the core, yet stimulate growth.


Effectiveness requires focus. Going to too many directions you are losing your focus and killing your performance. The best companies don’t create clients, they create fans. We are customer focused.


No one can guarantee your job. Only the client can guarantee your job.


What is the quality of customer experience?


What should we strengthen or abandon in our organization?


Some things once were productive but now they are not.


Results are the key to our survival as institution. What are our results? Are we improving lives of our customers?


Every mission must reveal three goals. Opportunities. Competence. Commitment.


Where is the place do you want to be in 5 years, 10 years, 20 years, 30 years, 50 years?


If you have more than five goals, you have none. You are simply spreading yourself too thin. Goals make it absolutely clear where would you concentrate resources for results… The mark of an organization which is serious for success. Goals flow from mission and where the organization must go. Build on strength, address opportunity and taking together your desired future.


Do we need to change our mission? If not, why not? If yes, why yes?


The Future belongs to ideas.


Give people a reason to listen.


Word of mouth is the best recommendations of all!


Digital Reviews are written word of mouth that follow your product or service – in good or bad.


The Idea Virus Belongs to the First, the Fastest, the Very Best… How Big is your launch? How smooth it is? Building a Virus takes insights, Talent and Patience.


Get an affiliate link so people can send other people. Use the power of the web network.


Онзи, който избира съветник, вече избира и съвета.


Мястото за пазарлъците е на пазара, и за житейските решения са необходими не отстъпки, а споразумения.


Трябва да се научиш да започваш и приключваш всяко нещо. Да работиш непрекъснато може да е също толкова тягостно, колкото да не работиш никога.


Постигаш ВСИЧКО, което НАИСТИНА си поставиш за цел!

Мачът е приключил едва тогава, когато приключи!


Там е слабостта ти, Демиан – че мисли[, че знаеш какво ще стане. Мачът е приключил едва тогава, когато приключи!


На кое вярваш повече? На това, което правя или на това, което казвам, че искам да правя?


Алчността е най-лошият от седемте смъртни гряха.


Позволи на всяко нещо да се случва тогава, когато е времето му, и никога не се опитвай да направляваш реката…


Когато се намирате в задънена улица, излезте оттам, откъдето сте влезли.


Никога не се опитвай да пришпорваш времето.


Страхът е резултат от предварителната нагласа, че няма да можем да се справим с това, което ни връхлети.


Успехът никога не отива при тези, които се занимават с нещо половинчато.



Освободи се от това, което някога е било полезно, но днес е в тежест.


Единственият ти проблем се намира не другаде, а в желанието на съзнанието ти да контролираш.



You are the average of the 5 people you spend most of your time around.


Knowledge has no value except that which can be gain from its application.


The more you learn, the more you earn.


You need to have STRONG specialized knowledge!


Have persistence!


What’s in it for me? The users ask themselves that question on every step on your remarketing funnel.


What are we trying to accomplish?

Can it be measured?

What is the cost of bringing one consumer, one time, on our website?

What is the cost for having that consumer return?
If this works – can we scale it?



Постигнах ли целта, която си бях поставил за тази година?

Предлагам ли услуга с най-високото качество, на което съм способен? Има ли какво да се подобри?

Предлагам ли услуга в най-голямото възможно количество, на което съм способен?

Държа ли се хармонично и с готовност за сътрудничество през цялото време?

Позволих ли на склонността си да отлагам да намали ефективността ми и ако да - доколко?

Усъвършенствах ли се като личност и ако да - как?

Бях ли достатъчно настойчив, следвах ли плановете си докрай?

Взимах ли навременни и окончателни решения по всички въпроси?

Позволих ли на някой от шестте основни страха да ощети ефективността ми?

Бях ли прекалено предпазлив или прекалено непредпазлив?

Приятна или неприятна беше връзката ми с партньорите, ако е била неприятна - дали вината е била изцяло или поне отчасти моя?

Позволих ли си да пилея енергия заради отказ от концентрирано усилие?

Бях ли достатъчно отворен и толерантен по всички въпроси?

По какъв начин подобрих способността си да предлагам услугата си?

Проявих ли невъздържаност?

Проявих ли някаква форма на егоизъм, скрита или открита?

Беше ли поведението към партньорите ми такова, че те да ме уважават?

Бяха ли решенията и поведението ми плод на каприз, или се основаваха на точен анализ и мислене?

Следвах ли правилото да определям бюджет за времето, разходите и приходите си? Следвах ли този бюджет стриктно?

Колко време отделих на непродуктивни усилия? Можех ли да го използвам за нещо по-добро?

Как мога да променя разпределението на времето и навиците си така, че да бъдa по-ефективен през следващата година?

Направих ли нещо, което съвестта ми да не одобрява?

Предложих ли повече и по-качествени услуги, отколкото ми бе платено да предложа?

Бях ли несправедлив спрямо някого и ако да - с какво?

Ако бях купувач на собствената си услуга през тази година, щях ли да бъда доволен от покупката?

Правилната професия ли съм избрал и ако не - защо?

Дали купувачите на моите услуги са доволни от тях и ако не - защо?



Изгори всички мостове. Изгори всички пътища за отстъпление. Действай с непоклатима настойчивост към Ясно Определена Цел! Яснотата е Сила!


Имай Силно Желание, Пламенно желание! Аз Вярвам в Мен! Вярата е основа на Всички Чудеса и Тайнства!


Човек може да повярва на Всичко, което си повтаря непрекъснато!


Мислите ни привличат Други Подобни Мисли! Ние сме такива, каквито сме – именно заради вибрациите, които приемаме всеки ден. Трябва да промените средата си и да приемате правилните вибрации.


Всяко Желание, което Постоянно повтарям в ума си, ще намери реален излаз в Живота.

Всички мисловни импулси в крайна сметка намират физически излаз.


Мисленето може да ни убие, ако не знаем как да си служим с него.


Вярата премахва Всички Бариери! Припомнете си това, когато започнете да се пазарите с живота.


Действайте с Емоция, Вяра и Убеденост! Съсредоточете се в нещо, докато то се превърне в пламенно желание. Визуализирайте с емоция онова, което бихте искали да постигнете.


Специализираното знание е сила. Образован е онзи, който знае как да организира специализираното знание към някаква конкретна цел.


Човекът, който може да организира колективно знание – е по-интелигентен от всеки един в групата.


Нашият мозък излъчва и приема мисловни вибрации.


Бог като че ли застава на страната на хората, които знаят точно какво искат.


Печели, без да се хвалиш. Губи, без да се оплакваш.


Лидерството чрез сътрудничеството е бъдещето, лидерство със съгласието на следовниците си. Лидерът носи пълна отговорност.


Успешният лидер трябва да владее всички детайли, свързани с позицията му.


Лидерът получава заплащане за Резултати, а не за знанието си. Хората получават повече за това да накарат другите да свършат нещо, отколкото ако го свършат сами.


Лидерите водят като насърчават останалите. Те са лоялни към своите последователи и съюзници.


Истинските лидери нямат титли, управител, мениджър, шеф…


Обръщай повече внимание на практиката, а не на теорията.


Никой не може да успее в начинание, което не харесва.


Човек със затворено съзнание по всяка една тема – не може да напредне.


Мълчете и не разкривайте плановете си твърде много.


Focus on growing existing clients instead of getting new clients.


Make use of the guerilla marketing / pink cow. Guerrilla marketing examples for the Clients!


Understand loss aversion.

Framing: you have 10% chance of dying and 90% chance of living. How do you frame things?


Don’t forget anchoring on offering.


Focus your efforts on fewer things. Be very good with your prioritization.

Say "No" to your clients.

Instead of focusing on the goals - how they can give high value to the company, to the customers.

Make things simple.

“Never leave that till tomorrow which you can do today.”


I can't speak for anyone else here in the comments - But can we all just agree that Seth is an absolute HERO because of all the lunatic entrepreneurs he's helped to see the big picture.


Who else has always KNOWN that opportunity & abundance has truly been absolutely everywhere... But you've always been missing that little somethin somethin'. I can see now that i've been missing the most integral part of business that nearly everyone seems to be glazing over. Are you in it to HELP people, and do you even know or CARE about the people you're inevitably going to be selling to. Would you approach a stranger in a hairdressing salon and offer to cut their hair if you had NO interest or ability to do it. JUST BECAUSE YOU COULD - Doesn't mean you should. Nobody cares that you have the best business cards on earth or the slickest elevator pitch known to man. You still can't cut hair; And wont want to be in 12 months time either. Now. Just back away slowly from that franchise you already KNOW you will get bored with in 2 weeks time. AND GO CREATE SOMETHING REMARKABLY HELPFUL FOR THE PEOPLE YOU ACTUALLY GIVE A SHIT ABOUT ON THIS EARTH.




What are my strengths? (know what you are good at. Performance can't be built on weaknesses)

Go where your strengths produce results. Improve your strengths.

Get skills as needed. Fix bad habits. Avoid areas of incompetence.

How do I perform?

What are my values?

Where do I belong? Always be prepared for your opportunities.

What should I contribute?


Action plan:

What to do

Where and how to start

What goals, objectives and deadlines to set



Effective Executives

  • Know where your time goes.
  • Focus on contribution.
  • Build on strengths. Make your strengths productive. Don't focus on your weaknesses. Focus on your strengths.
  • Concentrate for performance. Get into deep work mode.
  • Make effective decisions. Effective at what? You want to be effective, not busy.


Eliminate what is not working.


Ask your people - what do I do that wastes your effectiveness?

Concentration is the key to effectiveness. We want to be effective, not busy. Practice, practice, practice.

Make your strengths so strong your weaknesses become irrelevant.


First Thing First. Second thing - not at all.


The effective executive do the RIGHT THINGS WELL!


BUILD ON STRENGTHS! LEVERAGE YOUR STRENGTHS. Do what you do best, and stop doing or give away the rest.




If you can’t succeed in the small, why do you think you will succeed in the Big?


Everyone is right. In their own mind. Don’t forget that as a marketer.


Price is a story. Pricing is a marketing tool.

Marketing changes your marketing. Marketing changes your marketing.


Marketing = Change Agents.

Marketing don’t make average stuff for average people.

Work that matters for people who care. Where are you going and what’s holding you on? The more specific, the better. If people care, you’ve got a brand. Focus on psychographics or demographics?


Your ad is noticed by the right people.

Google and Facebook – direct marketing.

Marketing can change the culture.

Изслушвам внимателно клиентите.

The familiar is normal and the normal is trusted.



Be known for a remarkable service! Be an oasis in the desert! Be a purple cow!

Всичко, до което се докоснем, се превръща в злато.

The Best Marketer is the one who works on his craft, every single day. The Best Marketer is the one who deeply cares about the people he serves!



Don’t complicate it. Keep it simple!


Always bring a book with you.



You want your people to fail early, fast and cheap. Create that environment for them. Do not dominate the space. Do not be a tyrant.

The diminisher suffocates his people. Be a Liberator. People’s best thinking must be given voluntarily. Create an environment where that is desired.


Be a good leader. Talk less. Listen more. Make a space for mistakes. What was the screw up of the week. Have a good laugh and then move on.

Good Leaders don’t tell people how to think. They tell them what to think about. Demand best work. Protect the standard. They give their people permission to think and then demand their best work!



Ти си създаден да твориш. Не спирай да твориш, творецо.